In the fast paced world of advertising, AI tools are helping marketers in almost every task. Businesses can now save time and expense as AI tools can assist an advertising team no matter how big or small the task is. The best part? You don’t always need expensive software. Free tools like ChatGPT and Google Gemini can handle many daily marketing needs.
SEO: From Keywords to Content in Minutes
In the past, performing SEO meant hours of keyword research, writing lengthy articles, and lengthy logs of checking on-page problems. These days, thanks to AI tools, the work gets done in no time.
AI assists in almost everything, including searching for topics, suggesting keywords, writing meta titles and descriptions, and even generating complete webpages. Just ask ChatGPT or Gemini to generate content ideas, meta titles, and SEO-friendly blog outlines. You can say,
“Write an SEO blog outline on benefits of CRM software” — and they’ll do it in seconds.
Off-Page SEO: Writing Guest Blogs Just Got Easier
Post guest blog link is a tricky concept for the majority of folks that are not good in off-page SEO. Coming up with new guest post articles and writing for off-page SEO can be challenging, but it does not have to be this way. The good news is AI powered writing tools can create complete blog drafts with headings that can be edited and finished in no time.
Tools like Write Sonic, ChatGPT, Gemini can create complete guest articles when you give them a topic and a basic idea. You can even ask them, “Write a 700-word guest blog on how ERP helps manufacturers” — and get a readable draft you can edit.
Google Ads: Copy That Clicks
If you are struggling to write Google ad copy that gets clicks, AI is here to help. It can create multiple variations of headlines, descriptions, and even sitelink extension content based on your offer. Not only that, AI can also suggest changes to your landing pages to improve the ad quality score and lower the cost per click.
Social Media: Content + Creativity = Covered
Marketing on social media is a daily job. Eye-catching visuals, trendy post ideas, captivating scripts, and even catchy captions are a must. These days, AI tools can even create engaging ad copy, suggest hashtags, and design basic social media graphics. For videos, some AI even makes short scripts from blogs ready for posting.
Email Marketing: Personalisation Made Easy
Email campaigns are most effective when they are personal. AI tools let you write custom emails for each audience type based on what they did or showed interest in. Custom emails are based on the audience’s past. Getting better subject lines, email body content, and call-to-action buttons are additional features aimed at improving click and open rates.
Want to write emails that sound personal? Ask ChatGPT, “Write a warm follow-up email to a lead after the demo.” It can also improve subject lines and CTAs. Gemini does the same, and you can use Flowrite’s free version for email replies if you’re short on time.
Lead Generation: Smarter Outreach with Personal Touch
Finding leads is one thing. Getting their attention is another. AI tools can help you use platforms like LinkedIn Sales Navigator more effectively by creating personalised intro messages, follow-ups, and email content. You no longer have to copy-paste the same message to 50 people — AI writes unique ones for you in seconds.
Copilot + Dynamics 365 Marketing: AI That Actually Helps
Microsoft Dynamics 365 Marketing (now part of Dynamics 365 Customer Insights – Journeys) offers built-in AI features through Copilot. Marketers can use it to create personalized emails, draft content, design customer journeys, and segment audiences — all using simple natural language prompts.
Instead of switching between tools, Copilot helps you write subject lines, email body content, and even full campaign flows — right inside the system. It’s like having an extra pair of hands to speed up routine tasks and reduce errors.
For teams already using D365 Marketing, this means better campaign planning, faster execution, and more relevant messages for each customer.
Final Thoughts
AI isn’t here to replace marketers. It’s here to help us do our work faster, better, and with fewer mistakes. Whether it’s writing content, designing creatives, or improving performance — AI is slowly becoming a trusted assistant in the marketing team.
Start small. Try one tool. See the difference yourself.
